One way links from other websites to yours basically tell the search engines that your site is useful and the content there is trusted. One way links are also great because they will boost your website's link popularity. The more counted links you have going to your site, the better.
Google will give your website plenty of brownie points when it sees how popular your link is. This directly translates to higher rankings on the Google search engine. And it works the same way with other similar search engines, as well. In this day and age Google is smart to reciprocal links, however. This means link exchanges just aren't as effective as they used to be. Make as many links one-way as you can, but in general all links are good to have.
If you're having trouble getting one way links remember that nobody will link to your site if there's no traffic there in the first place. Sometimes it's a good idea to jump start it yourself and purchase a couple one-way links. SEO friendly directories are perfect for this, and can deliver a good relevant link that the search engines will love.
If you're targeting specific keywords then having links from other sites is also a must if you want to rank well with these keywords. You can boost your ranking almost immediately by getting links from SEO friendly web directories. This is the surest way to succeed with your linking campaign.
Great ways to get one-way links include:
-Write brief articles relevant to your website and then submit them to article directories.
-Submit your website to major directories, though this takes a while.
-Have your site listed with SEO friendly web directories like LinksHeaven Web Directory. This is a great way to get an instantly effective one-way link back to your website of choice.
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